Graham wrote:We can ask them to stop, and assert it that way
I apologize if I stirred up a wasp nest.
Asking them to cease and desist is the first step. If "Break" refuses then you can go to the next level if you so choose.
Bottom Line 1: To quote "Civil Action" with John Travolta.
The odds of a plaintiff's lawyer winning in civil court are two to one against. Think about that for a second. Your odds of surviving a game of Russian roulette are better than winning a case at trial. 12 times better. So why does anyone do it? They don't. They settle. Out of the 780,000, only 12,000 or 1 1/2 percent ever reach a verdict. The whole idea of lawsuits is to settle, to compel the other side to settle. And you do that by spending more money than you should, which forces them to spend more money than they should, and whoever comes to their senses first loses.
http://www.imdb.com/title/tt0120633/quotes
Bottom Line 2: It's good PR.
Now I don't mean taking Break to court. I mean by having the video promoted by Break gets the LRR logo out there and in the public. People start talking about LRR and the funny shit that they do. People start frequenting the site. They buy videos, t-shirts with the LRR and Jangle and Jones logos.(Selfless Product Promo) LRR fan base grows exponentialy. "Give and ye shall receive!" Can I get an Amen!
Sorry about that I got carried away with myself.
In
my opinion promotion of the site and the video should be the goal but you should also protect yourself. Though you may not have the resources right now to take on Break and it's huge corporation, someday you may. By asking them to cease and desist you've established your objection to their use of the video at this point in the "timeline of LRR."
Cheers