Arius wrote:Ad revenue is going to go downhill on the Escapist.
The companies paying for the ads will have to be made aware that premium members will not be seeing their ads. So, they'll be less willing to pay the same prices they are when the ads are no longer being seen by as many people.
And I can see that turning into even bigger issues. Either even more ads on the site to make up for the lost revenue, or even more exclusive content for membership status.
Here's a p decent article on things like adblocking and revenue for websites, essentially
There is an oft-stated misconception that if a user never clicks on ads, then blocking them won't hurt a site financially. This is wrong. Most sites, at least sites the size of ours, are paid on a per view basis. If you have an ad blocker running, and you load 10 pages on the site, you consume resources from us (bandwidth being only one of them), but provide us with no revenue. Because we are a technology site, we have a very large base of ad blockers.
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My argument is simple: blocking ads can be devastating to the sites you love. I am not making an argument that blocking ads is a form of stealing, or is immoral, or unethical, or makes someone the son of the devil. It can result in people losing their jobs, it can result in less content on any given site, and it definitely can affect the quality of content. It can also put sites into a real advertising death spin. As ad revenues go down, many sites are lured into running advertising of a truly questionable nature. We've all seen it happen.
You should check out the whole thing, but it doesn't make me surprised that websites are adding more things like this, ad revenue is becoming increasingly unreliable. I think browsers like Chrome actually allow ads or popups to open but they just don't show them, whereas I believe Firefox just blocks them. The difference being that Chrome wastes more bandwith from the site by allowing it to open.
e:
People are bombarded daily with advertisements that they don't have control over, it's practically unavoidable but on the internet you do have some form of control and people shouldn't be begrudged for using it. It's entirely fair, some ads or popups can have things like spyware as well but I allow it on websites that I frequent because it helps them out so w.e