Nuts & Bolts
January 3rd, 2011

Posted by Matt

Unsatisfied with your work? Watch this week’s video instead!

For this week’s blurb, I present to you, Kathleen:

Sometimes inspiration strikes and you just have to write. This was very much the case with this video, as inspiration stuck like a ¾” wing nut to the head hurled at extremely high velocity.

I’m not sure where the idea came from, but it arrived fully formed: some marketing is not useful or productive, but what would you do if you realized it was your job to do something that didn’t actually accomplish anything or benefit society in any way?

I’d like to think the marketers in this group decided they would try to do something they loved with their time. In the original first draft (written in a mere 25 minutes, then edited down and changed later) the marketers were much more sneaky. After their boss told them to take up a hobby they left and he sat for a second and went “wait a second…” realizing what they’d just sold him. Which probably means they are darned good at their job. The hardware scene was originally the stinger – to show that even in spite of their sneakiness the company ended up benefitting in the end. Graham suggested I change the ending because he thought the stinger was so funny, and I’m glad I listened to him.

Note: The Wing Nut twitter account @wingnutnut is real, but alas, the blog is not. I couldn’t even come up with 16 suggestions – only the three you see onscreen. I think those three are enough for one romantic evening in anyhow.

I suppose this is sort of an uncharacteristic video for me, as it’s basically a happy ending for everyone, except as my friend Matthew put it “the suckers at Consolidated American ¾” Wing Nuts.”

Unskippable this week was the second part of Vanquish. You can check it here.

Cheers!