This week’s video was not supposed to happen … or at least it was not planned in the way that such things usually are. Despite the rigorous scheduling that has kept LRR on track for the last few weeks, there’s always room for a bit of spontaneity–that’s where we started from, after all. When Steve Jobs took ill last year, one of my regrets was that we’d never been able to lampoon his ever-popular keynotes; we all love him, so we’re happy he’s better … and we’re happy we got the opportunity to make this video as well.

The rule around the office this week has more-or-les shaken down to the following: anytime someone new enters a conversation, that conversation becomes a heated discussion of the iPad. Personally, I would love it if some mathematically-minded person could up with an equation for this. It would have to represent the conversation as a thing of changing states; the iPad would either be one of those states, or just the initial state (as most conversations start with the iPad as well, let’s not kid ourselves). So it would end up as Con(whatever state) + New Participant = Con(iPad). If you can put that into a cool-looking equation for me, you are my hero.

iPotato began its life as a hypothetical example from  Paul as to how we might do an iPad keynote parody. As with many of Paul’s ideas, his rough draft came out so fully-developed that we decided to run with it. Tim pointed out math errors in the script, I covered them with that liberal arts line, Graham added a late international release date; it’s great when a team comes together.

We can’t wait for you to go watch it yourself.

We think you’ll really enjoy … the iPotato.