LRR + The Escapist Magazine = Success
November 24th, 2009

Posted by james
Hey guys, so as many of you might have just heard while watching Desert Bus during the Russ Pitts call in, this January LoadingReadyRun will be showing our videos exclusively on The Escapist Magazine which is where you guys can currently see ENN and Unskippable.

Obviously you guys are going to have a lot of questions and we promise you that after desert bus (and a couple days of rest) we will do our best to answer all your questions.

I will leave you with this, yes things are going to change but we feel these are going to be really positive changes that we hope every can get on board with.


Behind the Scenes: House of the Dead
November 19th, 2009

Posted by Matt

Hey hey, Matt here with some behind the scenes photo’s for House of the Dead!

This was a long shoot, but so very worth it. To get this one done we had to wrangle a large number of people, which is always a hassle. We also did costumes and make-up, which we aren’t really accustomed to. It also didn’t help that the weather that morning was an onslaught of torrential rain. I haven’t got much to add for this video that wasn’t covered in the podcast, but I should offer a big thank you to everyone shown in these pictures – they may not all have been in the video, but we couldn’t have made it without them.

Enjoy!

commodoreHUSTLE: The heck’s up with that?
November 11th, 2009

Posted by Graham

If you’re here, you probably like us. We like you too. That’s why we like to keep you guys in the loop for any changes we make.

We figure that even if you’re not 100% behind a given change, at least we’re being direct about it, right?

Now, commodoreHUSTLE. You love watching it, and goodness we love making it. And it’s not stopping, but it is changing. I’m going to do my best to explain how, and why.

—–

So, way back, we started cH for a bunch of reasons. Essentially they run down like this:

  • – For fun! (Like most of what we do)
  • – To try our hand at longer-form videos (and I think we learned a lot)
  • – To unify our “Us Playing Us” videos into a cohesive continuity.

But, to be perfectly honest, a huge reason was:

  • – To bring in more viewers.

See, we think we’re really good. I mean, we’re extremely biased of course, but we think we’re one of the best sites doing what we do, and it’s always been sort of apparent that we don’t get as many viewers as we feel we ought to. We love all the viewers we have (you guys!) but more would allow us to turn the site into at least a part-time job for us.

The problem with bring viewers in through sketch comedy is that it’s different every week. We happen to love that, because it lets us be creative and try new things all the time, but with no ongoing plot or recurring characters, it can’t hold an audience week-to-week. And we don’t want to stop doing sketches, certainly. So we started a web series.

—–

But to bring an audience in, you have to be targeting an audience. Every popular web series has an audience, and so does cH, but unfortunately cH’s audience (and one who’s interests we targeted with laser precision) was people who were already fans of LRR. So, in that regard, it didn’t work.

As the series went on, the plot became almost too self-referential (is there such a thing?) and the jokes (while still great!) became more about getting characters to where they needed to be for plot-reasons, instead of character, or even comedy.

I’m saying: We learned a lot.

—–

Something else that cH Season 1 was, as well as fun: a lot of work. A 15 – 17 minute episode every month, as well as three standard videos? That’s a tough workload. Each episode of cH was shot over at least three days, and that’s a huge time commitment for people who (as a reminder) aren’t being paid to do this. It’s also interesting to note that since Season 1 of cH ended, there have been a lot of comments on how the quality of our weekly videos has improved, and I’m sure that’s related to us not feeling completely worn out every three weeks.

Which brought up the question: If it’s not bringing in new fans, and we’re not making money from it, can we validate putting in the huge time commitment to do it?

Considering we now have Unskippable, and ENN (which are projects we actually get paid for) we really can’t. So what does this mean?

—–

Well, we’re not going to stop making cH, certainly. We love it, you love it, it’s win-win! But some changes have to be made.

For one thing, it’s going to be shorter, probably around the 7-minute length you saw in the Season 1 epilogue. Secondly, while it will still retain continuity and maintain the persistent “cH Universe”, the videos will be largely self-contained. I guess they’ll be a hybrid of cH and the “us playing us” videos of previous years.

I know this is going to be a blow to many of you, but trust us when we say that it was a hard decision for all of us, and the subject of several, tiring discussions.

Also, if previous changes to site layout and video content are anything to go on, you’ll get used to it soon 🙂

—–

In addition to the reasons I mentioned above, there’s another big reason not to have a monthly update that’s exceedingly self-referential and 17-minutes long, and that reason is something I can’t tell you about now. Speculate all you like, but I can’t say yet. I will say this:

– It’s a good thing.

– We’re not stopping.

– It doesn’t involve nudity or animals (No promises).

—–

One more thing, sorry for not mentioning all this earlier (I know a lot of you were really looking forward to the next season with readied expectations) but a lot of these things came about recently (especially that last, secret one) and we didn’t get a chance.

Hope that answers most of your questions about the new commodoreHUSTLE. If you’ve still got more, I’ll my best to answer them!

—–

Thanks guys,

Graham

Nominate Us For The Open Web Awards!
October 15th, 2009

Posted by Tim

As Matt posted on the forums:

“Hey guys!

Time to lend us a hand if you could, please!

Go here: http://mashable.com/owa/

Sign in via twitter or facebook.

Select the category “Funniest YouTube Channel”.

Type in http://www.youtube.com/loadingreadyrun.

Hit Submit.

????

Profit.

Thanks!”

Putting the ‘Social’ in ‘Social Media’
September 25th, 2009

Posted by Matt

Hey everyone!

Over the past few weeks, you may have noticed a shift in how LoadingReadyRun has been working towards getting our videos “out there” more. The first major step was our move to YouTube as our video host. More recently, we’ve been announcing our video updates to Twitter, and posting our videos on Digg. These social media tools offer huge opportunities to us insofar as exposure is concerned because of how easy they make it to tell people how you feel about our work.  That said, these tools rely on a degree of audience participation to really provide their greatest benefit.

We need your help.  If you follow us on Twitter, please remember to retweet our video updates.  Share our videos with your followers and encourage them to share with theirs.  Don’t be afraid to ask your followers to “Please RT!”.  Similarly, we’ll be putting together an official LoadingReadyRun FaceBook page soon, to which we’ll be posting our updates, as well as pictures and news – remember to let your friends lists know when a new video comes out!

 With regards to YouTube and Digg, we ask that you consider taking a moment (right now) and signing up for a user account on each. Aside from the fact that both are great sites that aggregate tons of awesome content every single day – they also allow you to help take control of what gets seen. On YouTube every rating, every channel subscription, every video comment and every view is accounted for, and the more there are, the more chance a video has of being seen. Even if you usually watch from the LRR homepage, rather than from our YouTube channel, we’d really appreciate it if you could subscribe to our channel, and rate our videos.  All it takes is a single click-through. If you have something that you might say in the forum discussion, feel free to drop it into the comment thread on YouTube as well!  Digging something takes even less effort, but it’s less democratic in its aggregation process – when we put a video up on Digg, we need a lot of people to digg it in a very short period of time or it will fall under the radar. 

 For the moment, we’re asking you to please take the initiative.  Please sign up for a Digg and YouTube account, and rate, comment, subscribe and Digg away.  Over the next several weeks, we’ll be working on adding tools like a Digg link and a share on Facebook link to the video pages to make it even less of a hassle. We’re also looking at adding a few other pieces of functionality to our homepage that enhance our ability to communicate directly with you, our viewers, and keep you up to date with the latest news, events and announcements.

 Social media provides us a ton of opportunity to grow, but without your help – without the ‘social’ part – we’re not using it to it’s full potential.  So Runners, fans, friends, followers, please help us out. A few clicks from each of you would go a very long way.

Cheers,

Matt