- At a board meeting in Bethesda
"Right listen up guys, people really really like our Elder Scrolls games and feel that we've been really really good to them with their content and gameplay. So I suggest that we kick them all in the nuts hard, rape them for as much money as we can possibly ascertain and pretty much make our excellent game a pile of steaming shite. How can we go about this?"
"Different coloured Horse Armour boss?"
"I like the way you're thinking but we need to jab the knife deeper. Maybe twist it a bit."
"Turn it into an MMO?"
"Who said that?!?!?! You're a genius! Give that man a raise!"
That's kind of how i imagine it went down.